5 Simple Search Engine Optimization (SEO) Techniques

 Traffic is the lifeblood of any website or e-commerce company, and every webmaster knows that natural, organic search engine traffic is the most beneficial type of traffic. This is due to two important factors: 1) it's very specific, and 2) it's free! Getting high keyword rankings for your website is the hard part, right? The aim of this article is to present some straightforward, effective, and most importantly SEO-friendly strategies for increasing your website traffic and ranking.

5 Simple Search Engine Optimization (SEO) Techniques

1. Meta tags will be our first focus. 

I know you've heard about meta tags and are probably using them on your website by now. that's cool. I just want to check that you are using them well. We will discuss only two tags: the 'description' tag and the 'title' tag. We won't discuss the 'keywords' tag because the major search engines give it less and less weight, and some would argue that it doesn't have any weight. However, I continue to use this sign because I believe it has some advantages and no drawbacks.

In my experience, it's best to use similar text in the "title" and "description" tags and place your keywords prominently there (near the beginning and many times). Sites with "sitename.com", "new page1" or "welcome to my site" in their Title tags don't really help them get higher rankings for a particular keyword. Also, avoid using the words "and" or "or" in these tags.

* An important note regarding your keywords. When determining a site's ranking, search engines look at the importance, weight, and density of keywords. The page, title tag, description tag, and other parts of the page, they are calculated separately. The proximity of the keyword to the beginning of the page is known as keyword prominence. The number of times a particular keyword or phrase appears on a page is known as keyword weight. The ratio of a keyword to other words on a page is called keyword density. The majority of search engines penalize websites that “keyword stuff” their pages with keywords, so you have to control keyword weight and density.

2. JavaScript and navigation links should be placed on the right or bottom of the page, not on the left.

 From top left to bottom right, search engines "read" your website. Search engines emphasize the first 100 words or text elements of a website. These words should not be javascript or links for navigation. Your title tags should contain your keywords at the beginning of your page. Having said that, if you put JavaScript or links to the right or bottom of the page, search engine spiders will get to the text first, giving more value to what's important.

3. All of your images must contain alt tags.

  Pictures and images cannot be "read" by search engine spiders. The spider can only determine the subject of the image by reading the alt tag. This is also an opportunity to include more of your keywords in the HTML, which increases the weight and density of your keywords on your page. Alt tags are easy to create and can have a huge impact on your website's keyword ranking. This is how the alt tag looks easy: "Put your keyword phrase here" is the alt tag. Optimize your alt tags because search engines calculate keyword popularity, density, and weight separately.

4. Your keywords should be at the very bottom of the page.

Search engines give the last words of your page the same weight as the first words on your page. The general consensus is that if your website is about a specific topic, your top points or keywords should be prominent at the beginning, spread all over the page, and at the end. However, if you have JavaScript at the bottom of your navigation links and relevant text on your page, it may end much earlier than HTML. Include your keywords in the copyright information for a simple way to place them at the bottom of your page. If you have a website that sells dog food, for example, you might have something similar to the following at the bottom of the page:

Copyright 2005 yoursite.com The World's Best Dog Food As of this writing, search engines have not penalized websites that use this strategy, and it wouldn't make sense for them to do so.

5. Anchor text link.

  The actual text that links to the site is called anchor text. It is what the user chooses to access that specific site or page. A search engine will conclude that your website is about "dog food" if it finds many links to your site using that term. Although it seems to have a significant impact on your search engine rankings for a particular keyword, this is something that is often overlooked. The phrase or keyword you want to target should be your anchor text. Avoid using anchor text like "click here" or "yoursite.com". If you're running a reciprocal link campaign, make sure you use different versions of your text. If a search engine discovers that every link to your website is identical, it may penalize your site or give those links less weight. This is because "naturally occurring" links typically receive more weight from search engines than "reciprocal link exchange campaigns". By making your links look more natural, using different but relevant anchor text can greatly affect rankings for your target keywords.

Although simple techniques that don't require any programming knowledge can have a huge impact on your website's keyword ranking, effective SEO can seem challenging at first.


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